The design of a trade show booth can reflect the history and the motivations of a brand visually, without a booth staffer ever having to say a word.
Therefore, an attendee should never leave an exhibit space without getting a thorough understanding of the brand they just visited.Ī trade show booth can help facilitate the storytelling aspect of exhibiting. Related: For more information on booth sizes and types, check out our Exhibit Types post Tell Your Brand’s StoryĮducating the public on a brand is one of the primary reasons for exhibiting at a trade show. Potential clients are less likely to linger and want to speak to show staff if it’s difficult for them to maneuver and they find themselves jockeying for space with other attendees. Small spaces can be be made to feel larger with archways or overhead hanging structuresĮffective use of booth space can reduce wait times for attendees.Open layouts can often be more inviting for attendees and prospects.Consider private conference rooms for your exhibit if you want a more intimate space for meeting.If you want to display products make sure you can fit them into your booth space comfortably.Make sure your trade show exhibit has enough space for booth staffers and attendees.When planning for your next trade show exhibit consider the following space related design concerns: As any seasoned exhibitor can attest to, exhibiting space is both expensive and at a premium at a trade show necessitating the same creative use of space to maximum impact. When building a home, zoning and land constrictions have to be overcome with creative use of space. What Type of Exhibit is Right for Your Brand? Storage spaces (counters, closet, etc.).Knowing what specific design elements you want included in your booth will be useful when communicating with an exhibit designer. Interactive components and VR/AR elements.Large hanging signs that capture the attention of attendees.Make note of booths that stand out and what made them impactful: Take time to view the booths at shows you attend. Search online for custom trade show booth designs for inspiration and make a list of the key components you want to include in your booth.
#3d trade show booth design download
For graphics, the average lifetime is one year.įor more tips and a step-by-step worksheet, download our free trade show budget template!īefore you head into your first meeting with your exhibit partner, research design components that are best suited for your goals. The average lifespan of trade show display hardware is five years. To determine the overall lifetime cost and potential return on investment of your exhibit, estimate how many years and at how many shows you per year it will be used. Prorate Booth Cost Over Estimated Lifespans Cross off features that are more expensive and less essential to your overall exhibiting objectives to keep costs down. Prioritize Booth Elements That Help Achieve Goals:ĭuring the consultation phase of the trade show booth design process, prioritize which design features are most important for you to achieve your goals. Below are two essential tips to help you control the costs associated with designing your exhibit: This does not include the exhibit space itself, which can typically amount to 30% of your overall budget. Trade show booths are a major expense, accounting for 10% of the average trade show budget. Related: Effectively plan for your next trade show with tips and best practices in our Planning Guide Your Exhibit Budget Make sure you clearly communicate your trade show goals to your exhibit design partner so they can create an exhibit around your objectives that will help you reach your objectives. You can get a company such as NGP Integrated Marketing Communications to help you with this, but some common goals are listed below. Your trade show booth is a tool that supports your trade show marketing goals, so making sure your goals are properly outlined is a key step in designing your trade show booth. Your Goals Inform Your Trade Show Booth Design 8 Create a Killer Trade Show Booth Design.4.2 Don’t Underestimate the Importance of Lighting.3.1 What Type of Exhibit is Right for Your Brand?.3 Trade Show Booth Design Considerations.1 Your Goals Inform Your Trade Show Booth Design.
0 kommentar(er)
